Digital Advertising
Managing your paid digital advertising.
Search engine advertising is one of the most cost-effective ways to increase the quality of your brand and reach more customers at every stage of the purchase process. Online advertising allows you to take advantage of consumers’ online behavior and place your ads right when they are looking for that product. Unlike traditional advertising tactics, digital advertising connects your business with a highly targeted audience segment. The goal of display advertising is to encourage page visitors to click on a landing page and complete an action. Display advertising campaigns are charged on a cost-per-click (CPC) basis, this means you pay per click on your ads. I do keyword research to create and optimize the performance of your ads, increase your Quality Score and drive more traffic and conversions to your landing pages. In addition to creating the landing pages, graphics and videos.
Main Benefits of Investing in SEM
1.
Increase Conversions With Minimal Expenses
2.
Improving Search Engine Ranking
3.
Increasing Website Traffic
4.
Increasing Brand Credibility
5.
Engage A Selected Target Audience
6.
Improving Lead Generations And Partnerships Opportunities
1.
Increase Conversions With Minimal Expenses
2.
Improving Search Engine Ranking
3.
Increasing Website Traffic
4.
Increasing Brand Credibility Collection
5.
Engage A Selected Target Audience
6.
Improving Lead Generations And Partnerships Opportunities
SEM Services
Keyword Research & SEM Strategy
The essential step in SEM strategy is choosing keywords. In fact, ranking on the most relevant keywords for your target audience is critical to increasing your rankings for specific search terms. I select new keywords or review keywords for which your website currently ranks, to build a keyword list tailored to your website and the competitive landscape.
PPC Advertising
Low cost paid advertising on Google is a great tool to increase qualified lead generation in a short amount of time. I perform in-depth keyword research, create ad group segments based on search intent, determine negative keywords, write persuasive ad copy, and monitor paid search visitors to improve and optimize your quality score and ad efficiency.
E-commerce Advertising
Investing in advertising is the best way to increase your e-commerce sales. I work to create a dynamic e-commerce advertising strategy that fits your budget. Using data and analytics, I create compelling ad copy and maximize targeting options to increase your sales and lead generation.
Social Media Advertising
Creating ads on popular social media platforms targeted to specific audience segments that have high purchase intent is one of the best ways to increase lead generation and sales. I schedule and manage your paid social media advertising to increase your brand exposure and attract more potential customers. I create text, image and video based ads and leverage social media analytics to monitor and improve your campaign performance.
Amazon Advertising
Through Amazon sponsored ads you can maximize visibility and impressions in the world’s busiest marketplace. I take care of optimizing your Amazon PPC keyword strategy, adjusting bids based on ad placement and structuring your ads based on product performance.
Video Advertising
Many consumers learn about a product or service through video rather than text. I’m in the business of creating video ads for your campaigns to increase awareness, engagement and conversions for your brand.
Remarketing
The term remarketing or retargeting is a form of online advertising to connect with people who have previously interacted with your brand but have not completed an action. I create remarketing campaigns to generate ongoing reminders of your brand’s offerings and engage audiences already reached by your campaigns.
Landing Page Creation
I create your advertising landing pages using keyword-based content, headlines, call-to-actions, videos and images tailored to engage your target customers. I also strategically position your landing page elements to create an emotional connection with your page visitors and drive more conversions.
SEM Campaign Implementation Phases
Keyword Research And SEM Strategy Definition
Phase 1
I select the most relevant and cost-effective keywords for your business using tools such as Google Ads. I identify high yielding search terms and negative keywords with low yield in relation to your search advertising budget. Once the keywords are identified, I work on identifying the channels to place your ads on and your target customers and plan your ads.
Ads Creation and Landing Pages Development
Phase 2
Once you’ve identified your target keywords and defined your business advertising strategy, I take care of creating the text ads to display in search results and landing pages. The goal is to capture the initial search intent of your target audience and move them to the bottom of your sales funnel.
Campaign Launch and Monitoring
Phase 3
Once you’ve created your paid search marketing ads, landing pages, and defined a solid search engine marketing strategy, you’re almost ready to launch your PPC search engine marketing campaign. I configure your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. After the campaign launches, I constantly monitor your ads performances.
Campaign Evaluation and Optimization
Phase 4
Once your campaign is launched, I track and evaluate KPIs including click-through rate (CTR), quality score, search impression rate and cost per conversion. The analysis results allow me to optimize your paid advertising campaign to get more conversions and use it as a benchmark for your next campaigns.
SEM Campaign Implementation Phases
Keyword Research And SEM Strategy Definition
Phase 1
I select the most relevant and cost-effective keywords for your business using tools such as Google Ads. I identify high yielding search terms and negative keywords with low yield in relation to your search advertising budget. Once the keywords are identified, I work on identifying the channels to place your ads on and your target customers and plan your ads.
Ads Creation and Landing Pages Development
Phase 2
Once you’ve identified your target keywords and defined your business advertising strategy, I take care of creating the text ads to display in search results and landing pages. The goal is to capture the initial search intent of your target audience and move them to the bottom of your sales funnel.
Campaign Launch and Monitoring
Phase 3
Once you’ve created your paid search marketing ads, landing pages, and defined a solid search engine marketing strategy, you’re almost ready to launch your PPC search engine marketing campaign. I configure your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. After the campaign launches, I constantly monitor your ads performances.
Campaign Evaluation and Optimization
Phase 4
Once your campaign is launched, I track and evaluate KPIs including click-through rate (CTR), quality score, search impression rate and cost per conversion. The analysis results allow me to optimize your paid advertising campaign to get more conversions and use it as a benchmark for your next campaigns.