Audit & Strategy
I make all analysis required for designing your positioning strategy and brand development.
When it comes to developing and launching your brand on digital channels, the market and target audience analysis and strategy definition take on a key part of the digital marketing process. In fact, during the preliminary analysis phase, it is crucial not to make mistakes and overlook elements that could prove counterproductive in the operational phase. I carry out all the preliminary analysis such as competitors analysis , target audience definition, buyer personas development and brand identity and positioning definition. In addition, I will evaluate your online presence, existing digital assets and marketing channels in order to provide you with strategic, actionable and achievable recommendations to redefine your digital marketing strategy. I will create and develop a comprehensive digital marketing strategy plan tailored to you that will help you grow your business in digital channels.
Digital Audit & Strategy Services
A market analysis is a quantitative and qualitative assessment of a market. It consists of examining the size of the market in both volume and value, various customer segments and buying patterns, competition, and the business environment in terms of barriers to entry and regulation. I do the market analysis of your target business with the objective of defining your brand’s distinctive competencies and its positioning in the competitive environment.
Competitors analysis is the process of evaluating your competitors’ companies, products, and marketing strategies with the goal of defining your brand’s distinctive competencies. I take care of analyzing your competitors by focusing on their business communication assets and their products, with the aim of establishing your positioning strategy on digital channels.
Market Segmentation & Buyer Personas Definition
Market segmentation involves dividing your target market into groups of customers with similar characteristics. A buyer persona is a representation of your ideal customer based on your segmentation criteria. I will segment your market and create your detailed buyer personas using demographics, behavior patterns, motivations and buying goals in addition to other criteria selected specifically for you.
Brand Identity and Positioning
Brand identity is a key component in positioning your business in the market. Having a well-defined and consistent brand identity across all consumer touchpoints, is the starting point for a winning digital marketing strategy. I take care of analyzing the distinctive elements of your brand and represent them graphically, setting an authoritative and consistent tone of communication in all channels and all touchpoints, with the aim of differentiating your business from competitors and enhance the distinctive competencies.
An online store that sells products needs a strategy studied in detail to reach more customers. A good eCommerce marketing strategy is a summary of how your store is going to achieve its goals and improve its position in the market. I will analyze your brand, your competitors, and your customers, and I will define the digital marketing strategy to increase visits to your online store and sales.
SEM strategy is all about optimizing paid search ads with a goal of increasing traffic to your website or e-commerce and your conversions. I take care of defining your digital advertising strategy by defining the objectives, graphics and copy, keywords, managing and optimizing your budget, defining your KPIs and continuously monitoring and optimizing your ads.
An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Having an SEO strategy is important to create content that is consistent with your target customers’ searches. I take care of creating and optimizing your SEO strategy so you can optimize your search engine presence and increase visits to your website or e-commerce.
Social Media Strategy
Having a social media strategy is essential for your brand, because it allows you to optimize your resources and get the most out of your social communication. Defining a social media strategy is important to outline your business goals, so you can build effective communication that can increase and engage your community. I take care of defining your communication goals on social media, selecting channels, developing editorial plans and creating graphics and copy.
Content Marketing Strategy
Content marketing requires a strategic approach focused on creating and delivering valuable, relevant and consistent content to attract and retain a select audience and to drive profitable customer action. I take care of defining your strategy in the different touchpoints, developing editorial plans and graphic and video content tailored to your customers.
Email Marketing Strategy
An email marketing strategy is a set of procedures that must be followed to achieve the desired marketing goals with email advertising. This action plan gives your company a direct communication channel with potential customers for your brand promotion. I take care of defining your digital marketing strategy by defining your company emails and managing your mailing list and automating your sales and loyalty processes.